Glossary
SEO and AI search glossary
The words you'll meet when people talk about getting found on Google and recommended by AI, each explained in one plain sentence first.
A
- AI crawlerA program run by an AI company that fetches web pages: for search answers, for a user's live question, or for training models.Read more
- AI hallucinationWhen an AI assistant states something false with confidence, such as the wrong opening hours or a closed location.Read more
- AI training opt-outRobots.txt rules that ask AI companies not to use your pages to train their models, without leaving their search results.Read more
- Alt textA short written description of a photo, read by screen readers and by search engines.Read more
- Answer engineA search tool that replies with a written answer instead of a list of links.Read more
- Answer engine optimization (AEO)Making your website easy for AI assistants to read, trust and quote, so they mention your business when people ask.Read more
C
- Canonical URLTelling search engines which address is the main copy of a page when the same content appears at several addresses.Read more
- Citation (in AI answers)When an AI answer links to or names a page as its source.Read more
- Core Web VitalsGoogle's three measures of how a page feels to use: loading speed, response to taps, and layout stability.Read more
E
G
- Generative engine optimization (GEO)Another name for AEO: improving how often generative AI answers mention or link to you.Read more
- Google AI ModeA conversational mode of Google Search where AI runs several searches for you and writes the answer.Read more
- Google AI OverviewsThe AI-written summary at the top of some Google results, with links to the pages it drew on.Read more
- Google Business ProfileYour free business listing on Google Search and Maps: hours, photos, reviews, phone and directions.Read more
- GroundingWhen an AI assistant looks things up on the web and bases its answer on what it finds, instead of memory alone.Read more
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