Guides
Plain-English guides to AI search
How ChatGPT, Claude, Perplexity and Google's AI choose which small businesses to recommend, and the simple, honest fixes that help them pick you.
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AI search, explained
- AI search basics
What is AEO (answer engine optimization)?
AEO is making your website easy for ChatGPT, Perplexity, Claude and Google's AI Overviews to read, trust and quote. What it is, how it differs from SEO and where to start.
5 min readRead - AI search basics
How do ChatGPT, Perplexity and Google AI Overviews choose which businesses to cite?
What the AI companies actually document about how their assistants find and cite websites, what makes a page easy to cite, and what a business owner can do this week.
4 min readRead - Technical setup
robots.txt rules for AI crawlers: what to allow and what to block
Which AI bots read your site, what each one does, and the robots.txt rules that keep you in ChatGPT, Claude and Perplexity answers while opting out of model training if you want to.
4 min readRead - Technical setup
Schema markup for local businesses: a plain-English guide
What LocalBusiness schema markup is, which properties Google requires and recommends, which type to pick, a copy-ready example and how to test it.
4 min readRead - AI search basics
What is llms.txt, and does your business need one?
llms.txt is a short Markdown file that summarizes your site for AI tools. What goes in it, who reads it, how it differs from robots.txt and how to add one in ten minutes.
3 min readRead
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