For local businesses it's often the first thing people see, and it's one of the sources AI answers draw on for local questions. Keep it identical to your website: same name, address, phone and hours.
Glossary
Google Business Profile
Your free business listing on Google Search and Maps: hours, photos, reviews, phone and directions.
Be the business AI recommends.
Pick a plan, connect your site and let CiteMagnet fix what's in the way. Cancel any time.